Penguin, Puffin and Ladybird books needed their characters to come to life. The brief required their iconic characters to enter the screen, each showing their own personality, before settling into their famous poses.
It was important we kept the strong silhouettes and ensure the characters were recognisable on any frame. The result was a great little lesson in effective and clear animation.
- Tags:idents, agency, creative
- Project Type:2D animation