Birdbox were excited to produce the TV adverts and idents for the rebranding of Bernard Matthews. The new £3 million branding used illustration and focused on Great Witchingham Hall, where Bernard Matthews started the business in 1950.

Birdbox were the perfect fit to bring to life the world of Bernard Matthews and the characters within the illustrations. The ambition was to give some light-hearted family charm to the brand and the series of animated adverts were a huge success. Each spot had the turkey’s delivering the well-known “Bootiful” line. The task was to take their new illustrated branding and build a world in the same style.