On December 18, Life OK, India’s newest television channel, appeared in millions of homes across the country with an identity far different than any other on Indian TV. The London agency venturethree worked with Star TV’s India team, London’s top character animators, and the brand agency The Council to bring the brand to life both on and off screen. The icon takes its shape from the letters of the word OK, and acts like a living, breathing character that guides audiences through the channel, which will feature shows that reflect on people’s lives and the things that matter most..